528HZ is a California Cannabis brand specializing in disposable cannabis vapor cartridges, pre-rolled joints, and other niche cannabis products. In building this brand, the company requested a design esthetic that was both modern and zen simultaneously. This design aesthetic was accomplished using timeless sans-serif fonts, a vibrant color palette, and complex geometric imagery. I designed 528HZ from concept to retail shelves, with over 35 skus now available throughout the state of California. Every 528HZ package is a BELZARG design, and each package has it’s own unique geometric shape incorporated into the design.