Big Ol’ Jar is an American Cannabis Brand for people who want quality, in bulk portions, at affordable prices. Originally pitched to sell only full and half ounce jars, the owners wanted this brand to be designed in a way that was accessible, tasteful, but not dramatic. Something that made sense and offered a wide appeal. What I created was an all American design approach, with playful advertising harkening back to America’s glory days. Big Ol’ Jar is a brand you’d find on your father’s tool box parked next to his ‘68 Corvette. Designed from concept to retail shelves using a mix of smart vector design, classic 70’s fonts, and timeless imagery.